Yes, you’re a producer for 2014’s annual MDA Telethon to raise money for muscular dystrophy research and assistance for families touched by this debilitating disorder!
The Muscular Dystrophy Association’s yearly Labor Day telethon, which debuted in 1966, is one of the most long-running and beloved events in the history of U.S. television, and it has generated millions of dollars in support of research to treat and cure muscular dystrophy. The celebrated event lets those living with MD and their families share stories to help raise funds and awareness about muscular dystrophy, the MDA, and its mission to save lives. This year’s MDA Show of Strength Telethon will create history one more time—the Muscular Dystrophy Association has invited viewers to help determine the shape of the content that will air.
MDA President and CEO Steven M. Derks said of the effort, “For decades, countless memorable moments and awe-inspiring performances have taken place on the MDA Telethon stage. And, thanks to robust support from some of the biggest stars in show business, many of these moments have continued to stay in the hearts of viewers and have helped make MDA a mainstay among America’s top nonprofit organizations.”
To this end, Derks says, it’s time to open the vault. By visiting the MDA’s voting web page, viewers can look at some of the greatest moments from the entire history of the MDA Telethon on TV and vote for their favorites, including Aretha Franklin, the Jackson 5, Dean Martin, Frank Sinatra, Tim McGraw and, naturally, Jerry Lewis. Users can also share their favorite on Facebook and Twitter, and talk about why they love the video so much. The top four moments will air during the August telecast.
Presenters and entertainers for this year’s event have not yet been announced, but as in years past it is expected that there will be some amazing moments as well as gripping stories of the children and adults who have overcome incredible odds to beat these diseases. ABC, for its part, has renewed its commitment to the telethon across the nation, and the 2014 MDA Show of Strength Telethon is scheduled to air on Sunday, August 31 from 9-11 pm EST on ABC stations all over the country.
Derks goes on to say, “Our prime-time spectacular on ABC will offer up great entertainment and inspire millions of viewers with dramatic stories of children and adults waging battles against life-threatening muscle diseases. Our telethon provides an incredible opportunity to celebrate anyone who’s helping to drive MDA’s breathtaking progress in the search for treatments and cures. Together we are making progress in our mission to save and prolong the lives of everyone fighting muscle disease.”
Celine Dion is on the ballot, along with a number of other spectacular telethon memories. Here’s the 30-second spot with the details. Take a moment, go to the MDA web site to vote—and let us know why you picked that telethon moment as your favorite!